History of Belstaff Jackets

https://seikk.co.uk/brand/belstaff/

Ewan McGregor and David Beckham have appeared in the company's advertising, with Beckham declaring that he was drawn to Belstaff because of the connection with McQueen, one of his lifelong idols.

By the time of the McQueen auction, Belstaff had come to epitomize a certain sort of sporty British elegance and was well on its way to bonafide luxury-brand status. However, its beginnings were rather less glamorous. It was founded in Stoke-on-Trent, an industrial area in Staffordshire, U.K., in 1924 by Eli Belovitch and his son-in-law Harry Grosberg; the posh-sounding name is actually a combination of "Belovitch" and "Staffordshire." 

"We get a lot of inspiration from the antique pieces, whether it is the whole piece, a detail, a fabric, a graphic; [then] we apply a modern filter on it to make it contemporary. The way you style an iconic piece can make it very modern as well. The archive is very much at the heart of our collections, but we need to make it evolve to make it relevant and contemporary."

This spring, the brand will open a flagship in Tokyo and launch its first range of eyewear as well as a capsule collection with Japanese streetwear label Sophnet. "All of this activity stems from the inspiration of our rich 93 years of history," says Belstaff CEO Gavin Haig. 

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